The MassKara Festival is a festival held each year in Bacolod City, the capital of Negros Occidental province in the Philippines every third weekend of October nearest October 19, the city's Charter Inauguration Anniversary.
 |
| Click here for the MassKara Fever Video |
The festival first began in 1980 during a period of crisis. The
province relied on sugar cane as its primary agricultural crop, and the
price of sugar was at an all-time low due to the introduction of sugar
substitutes like high fructose corn syrup in the United States. It was also a time of tragedy; on April 22 of that year, the inter-island vessel Don Juan carrying many Negrenses, including those belonging to prominent families in Bacolod City, collided with the tanker Tacloban City and sank. An estimated 700 lives were lost in the tragedy.
In the midst of these tragic events, the city's artists, local government and civic groups decided to hold a festival of smiles, because the city at that time was also known as the City of Smiles.
They reasoned that a festival was also a good opportunity to pull the
residents out of the pervasive gloomy atmosphere. The initial festival
was therefore, a declaration by the people of the city that no matter
how tough and bad the times were, Bacolod City is going to pull through,
survive, and in the end, triumph.
Source: wikipedia.org
